In many Singapore households, there is always one person everyone listens to — the grandma.

She may not be on social media, she may not write reviews, but when she says, “This one good,” the family listens. Her recommendations are built on years of experience, sharp instincts, and a deep understanding of what truly lasts.

That simple truth sparked the idea behind NaNa Recommends.

Growing up, the founders noticed something ironic: grandmothers often have the best food recommendations — from old-school hawker stalls to underrated neighbourhood brands — yet their voices are rarely heard beyond the family circle. Meanwhile, many local F&B businesses with heart, heritage, and quality struggle to survive in today’s crowded, algorithm-driven landscape.

NaNa Recommends bridges that gap.

Inspired by the wisdom of a “Nana”, the platform uses technology to surface trustworthy, curated recommendations for Singaporeans who believe in supporting local brands. Instead of chasing trends or paid hype, NaNa Recommends focuses on what matters — taste, authenticity, consistency, and cultural value.

Behind the warm concept is a local tech team with a clear mission: to help Singapore’s F&B businesses survive and thrive. By using digital tools to connect buyers and suppliers more meaningfully, NaNa Recommends adds value to everyone in the ecosystem — diners discover good, honest food; businesses gain visibility without losing their soul; and Singapore’s food culture stays alive for the next generation.

In a fast-changing food scene where trends come and go, NaNa Recommends stands for something timeless: wisdom earned, not bought.

After all, when Nana recommends something, it’s usually worth listening to.